
Geoff Ludt, CEO and Founder
Geoffrey's leadership philosophy embraces giving and accountability.
Prior to founding Ludt Payroll, Geoffrey provided contract accounting and consulting services and began his career as an analyst at Smith Barney.
Geoffrey holds bachelor's degrees in Finance and History from Portland State University.

Rachel Ludt, Chief Customer Offcer
Rachel believes integrity is the foundation of relationships. Prior to joining Ludt Payroll, Rachel built collaborative community music schools. Rachel is a mother of five and a teacher, she holds a bachelor’s degree from Portland State University.

Matt Tipton | Owner, WhyHR
Matt has a demonstrated history of helping owners and managers be strategic about the people management side of their business. A native Oklahoman and proud graduate of UCO, Matt started working in HR from day one of his career. With more than 15 years in the profession, he worked in large corporations and small businesses before starting WhyHR in 2014. He’s passionate about seeing businesses succeed and is always happy to help educate fellow business owners on key aspects of HR, whether that means answering one quick question or creating a full-on people strategy.

Ashley Siegman, PHR, SHRM-CP | HR Consultant
With a degree in organizational communication from UCO and more than 10 years of experience in HR, Ashley is the go-to person for all HR questions. She can help with questions about compliance, employee relations, performance evaluations, documenting policy violations, and much more as she advises companies on how to move forward strategically. Prior to joining the WhyHR team, she worked at multiple companies in the energy sector and spent five years working in HR at a nonprofit.

Linda Roberts, Bilingual Assistant
Linda is passionate about helping others, which is what first drew her to the field of HR. She assists with employee orientations, helps new hires complete their paperwork, and answers client questions. She’s great at putting people at ease and helping them understand the forms they’re completing, and she can serve as a confidential resource for any employee conversations that need a Spanish translator. A Texas native, she studied psychology at Southwestern Christian University and previously worked as a case manager for a behavioral health company.




